I admit it. I’ve been off my game a bit. I went back East for a family emergency and am still holed up in a rather small space with CNN blaring in the background. My elderly mother is apparently addicted. Not that the news of the day is not important. It’s been a very sad week in that regard, but the repetition is mind numbing. I finally decided, after looking at my Google Analytics that it was time to get back into my blogging grove even though I don’t have my comfy desk and large screen monitor.
If you have a blog it is to your advantage to write.
Many people replace their static websites for blogs only to find they have another static website because they are not adding any content on a regular basis. The proof is in the numbers.
On many of my client’s blogs, I have installed the plug-in Google Analyticator. It shows your Google Analytics on your blog’s dashboard without having to go off site. Google Analytics is a free Google service to show you your stats. Sign up ASAP with your Google Account. If you don’t have one, make sure to create one. Your Google account gives you access to tons of services to help you market your business.
Why Should You Care About Your Analytics?
If you are not a techie, the idea of studying stats may not interest you, but they are important. Google Analytics shows how many people are visiting your blog, what they are reading, how long they are staying on your site, where your traffic is coming from, and what content is most popular as well as many other important things. If you are selling a product, yourself, or are blogging for any other reason, these numbers are critical.
Marketing to an audience of only a few does not help you.
Most of us are in sales in some way or another. When you are selling you need to know who your target market is, where they hang out and what they want. Google Analytics will tell you if they are coming from Facebook, Twitter, or any other source on the Web. Sometimes this is a reality check. You may have been spending time playing around with sites where your customers do not exist.
Keywords are very important too.
Although you don’t have to be a slave to keywords like many marketers will tell you, you have to be searchable.
Not paying attention to your stats means you are hiding your head in the sand as far as your marketing strategy goes. Let’s face it, the Internet is powerful if used correctly for your specific business.
How Can You Improve Your Stats?
- Write consistently. Figure out what time of the day is most productive for you in terms of writing. For me, it is early in the morning when my brain isn’t clouded. After 5pm I’m toast and want my glass of wine. Other people are most creative in the middle of the night. Everyone is different. Set a schedule to spend ½ hour on Monday, Wed, and Friday. Okay, I’m writing on Thursday, but at least I’m writing. It doesn’t take long to write a blog post. I have found that sitting down and writing helps me clearly plot my strategy. It is quiet time to think and organize my thoughts.
- Research your keywords. You have to know what people are searching for and how much competition your keywords have. Without getting boring and technical, you don’t want zillions of people searching for a keyword that will bury you in the mix, and you don’t want too few people searching. A good rule of thumb is about 60,000 monthly searches. This may mean adding a word or two. For example, the word weight loss has an enormous amount of searches. If you focus on that word you will end up on the 80th page of Google if you are lucky. Weight loss over 40 will have less searches ,but not as much competition and is probably a much more effective choice if that is your niche.
- Send your posts to as many sites as possible on the Internet. A great tool to use is ping.fm Once you write a post, ping.fm will syndicate your post to popular sites for others to read. You have to take the time to sign up for various services such as Twitter, Digg, Stumbleupon, etc., but once you do, you can automatically update your status using ping.fm. Do not use ping.fm for Facebook, however. Personally post your blog link on your Facebook profile. It’s a Facebook thing. You get better stats when you do this.
- Other ways to drive traffic to your blog is to write articles, create videos, record podcasts, do tele-seminars, events, pass out business cards with your blog address, etc. If all this sounds overwhelming, at least write in your blog on a consistent basis and spread the word around using ping.fm and Facebook.
The point I’m attempting to make is that not writing in your blog means you are not effectively marketing your business online and are excluding a much larger audience. You may be thinking you only want to focus on your local community. In that case, you should be watching CNN.
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