I just don’t have the time or interest to write blog posts.
Blogging is the way many successful companies are reaching out to potential clients to help solve their problems and connect on a far deeper level than simply having someone find them in the phone book. Static websites are basically online phone directories. They sit there in cyberspace waiting for someone to find them. If you happen to have a great keyword or you are paying to get traffic, you may get some calls. However, it is difficult for a potential customer to get to know what makes you different from all the others out there and why they should consider you. The more a prospect gets to know you, the better your chances of having them decide to use your services.
The Huffington Post, and practically every other interactive website online are built on blog platforms. They are successful because they are interactive and plugged into social network systems.
If you hate to write, there are other ways to fill up your blog posts.
1. Private Label Articles
All Private Label Content consists of articles and other material that is licensed to you to be used as content for your blog, website, email newsletters, etc. You may use it as is, or change it as you please. All you have to do is copy and paste an article you like into a blog post, add tags and links and you are good to go.
2. Ghost Writers
Hire a person who loves to write to update your blog on a regular basis. This could be an outsource company, a college student, or freelance writer. If you cannot afford to pay a ghostwriter, offer to trade your services for posts. Advertise on Craig’s list or check out Elance.
3. Accept Guest Articles
Search for bloggers who write in your niche and offer to add one or more of their articles to your blog. Most bloggers are happy to contribute, if your subject is relevant, for back links to their own blogs. Add a Write For Us page on your blog and include specific guidelines.
4. Interview a Client or Colleague
Email open-ended questions (not requiring a yes or no answer) to someone who is an expert in your field. Copy and paste the interview into a blog post. Make sure to include a link to your subject’s website. Interviews are also effective when done via video or podcast. Copy and paste the embed code for the video or podcast code into the html editor of your blog post. Although this sounds complicated, all it requires is the ability to cut and paste.
It is always the best practice to use your own voice as much as possible to create and develop business relationships. To dismiss the idea of starting a blog for your business because you do not like to write is leaving a substantial amount of money on the table. Not only will a blog give you more visibility and connectivity to potential clients, but you can also add additional income streams by incorporating various affiliate products or through partnerships with others.
For more information on if a blog is right for your business, please contact us HERE.