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Blogging is an ongoing process. The beauty of having a WordPress blog as opposed to a static website is the ability to make changes whenever you need to. I have seen many people frustrated by the fact that they spent a great deal of money on a website, but had to rely on a webmaster even if there was a slight little typo. Paying attention to details on your blog will make it appear to be more professional. Below are some suggestions:
1. Make Sure Your Content is in English (if that is the language you speak)
The other day I was reading a blog post that had been outsourced. You’ve heard about the TV show Outsourced, right? This blogger had obviously used an outsourcing service because certain American expressions were clearly mixed up. Instead of saying he was pulling your leg, the post read “they can be by pulling his leg.” It cracked me up! LOL! Solution? Either edit your outsourced blog posts or write them yourself.
When you install WordPress there is always some verbiage with links written in the footer. Why send someone to another site that is totally unrelated to your blog? Include your copyright information, Sitemap, Contact, Disclaimers, and even affiliate links. Genesis Framework themes have plugins that will allow you to edit your footer without having to go into the theme editor.
3. Sidebar List
You may have inserted widgets into your sidebar for links, recent posts, etc., that appear with bullet points. To give your blog personality and a finished look, customize your bullet points. To do this you need to upload a custom image into your theme images files using FTP. (File Transfer Protocol) Look at your file manager in your CPanel to view the image and see what it is named and what size it is. For example, it may be called sidebar-list.png. Create an image of the same size and type. Name it sidebar-list.png. Replace the original image with your new image using an FTP program such as Filezilla. (free program)
A favicon is the image that appears in the address bar of your browser when someone visits your website. You can create or upload a favicon image at http://www.favicon.cc/ Replace the favicon image in your image files with your FTP program using your new image.
5. General Settings or SEO Description
I recently visited the site of a new blog. Looking at the address bar the description read, Just another WordPress Blog . . . This is the default description that comes when you first install WordPress. Go into your back office (url/wp-admin) and look for Settings in the left menu. Click on General. It will show the name of your blog and description. Using strategic keywords, enter a description. You can also replace your description using an SEO Plugin such as All in One SEO or Platinum SEO. If your blog title and description is not keyword rich, this is a good option for better search engine optimization.
6. Keep Your Blog as Clean as Possible
Go easy on using ads especially on the home page. Do not include more than one or two. Let people get into your blog before sending them off to other sites. If you use 3rd party widgets, such as a Facebook Social Plugin, Networked Blogs, Google Connect, etc., pick the one you like the best and only use one. The reason: 3rd party widgets slow down loading time on your blog.
7. Check Your Links
There is a great plugin called Broken Link Checker that will alert you when your links are not working. Sometimes a website goes down or you may have entered the link incorrectly. Always check your links after posting them to make sure they work.
Now you might be thinking, this all sounds good, but the thought of making those changes myself sounds scary. We can help. We not only install your blog and configure it, but we can help you simply operate it. Call us for WordPress Blogging help at 818-515-7880. (hourly rate for help services)