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I’ve found a new best friend when it comes to writing blog headlines. It’s called the “Emotional Marketing Value Headline Analyzer” and it lives on the Advanced Marketing Institute website. All you do is insert your proposed headline into the box, click on the drop down menu and choose your category such as business, health, food, etc., and it gives you a score for that headline. The score is based on 3 emotional values (EMV):
- Intellectual – words that are effective in marketing your products and services that require reasoning or careful evaluation.
- Empathetic – Words that resonate and create empathy. These are words that may produce a profound and positive emotional reaction in people.
- Spiritual – Influential words that may appeal to people emotionally.
The value analysis gives you an idea of how your proposed headline will appeal to your audience.
Depending on what you’re writing about, scoring 25% or higher is what you want to aim for.
According to the site, most professional copywriters will score around 30-40%. Very gifted copywriters may do as well as 50-75%.
After using it, I’m finding that I seriously need to go back and tweak some of my headlines. Now I won’t write a blog post without it.
The headline analyzer can be used for anything that requires a dynamic headline.
- Email Subject Title
- Newsletter Subject Title
- Press Releases
- Video or Podcast titles
- Marketing Materials
It’s surprising when you think you’ve written a snappy sounding headline, only to receive a ZERO score. Sometimes all it takes is changing a word or two to make the difference.
The headline on this post got a 33.33% score. Not too bad.
You can track how your new post titles are doing by either using a tracking tool, such as Google Analytics or a plugin that brings up your most popular posts. It bases what appears on the number of times readers have viewed it.
Give it a try next time you’re writing a post, article, page or email. You may get just as addicted as I am.
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Let me know how you score by leaving a comment below.