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As we all know, video is one of the most powerful marketing tools to attract traffic to a website or blog. The problem is; not everyone wants to be on camera. You may feel overweight, don’t think you look cute enough, or you’re just plain shy. Some other factors to consider when you are on-camera is dealing with lighting, makeup, background, etc. It’s not only expensive, but sort of a pain in the butt. Fortunately, there are 2 ways to add a video to your website quickly and easily.
Recently I started a foodie blog for Baby Boomers. I wasn’t all that keen on being in front of the camera even though I’ve been an actor for over 30 years. At least not until I lose a couple pounds. I decided to try my hand at creating a Power Point presentation and then make a video with voiceover on top of it.
It’s was much easier than I thought. I had never made a Power Point presentation before because I never had a reason too. However, it was remarkably easy. Using the templates in Power Point 2007, I made a series of slides with text on them.
Then I saved the slides into a jpg (image) format. I imported them into Window’s Movie Maker, which is a free program that’s part of every Windows installation. If you have a Mac, you’re lucky because it already comes with its own cool easy to use programs for video and audio. Us Window’s users have to work around a few things. With Windows Movie Maker, you can create a storyboard, add transitions, narrate audio, add music tracks and titles. The only thing I don’t particularly like is that you can’t add both audio (voiceover) and music at the same time. The work around for that is to create the video first with one of the elements, save it and then go back and add the additional element over it. Oh well, it’s free. You can’t have everything.
Being a voiceover actor, I’m very concerned with having the best sound possible. Most computer mics produce iffy sound at best. What I did for my video was use a program called Audacity, which is free to download, with a good mic. I have a Audio Technica AT2020USB Studio Condenser Microphone I believe good sound makes a huge difference. There are many videos out there that make me absolutely cringe.
The other way you can make a video without being on camera is using an awesome program called Snagit. It only costs around $50 but is WAY worth it and they have a free trial. Not only can you record videos, but you can edit images, create buttons, add watermarks, (great for Pinterest) special effects, arrows, etc. You do this by capturing either an image or video that is on your computer and then you can talk over it, using the microphone that’s installed on your computer. The sound isn’t perfect, but it works fine if you’re doing tutorials. Your video is then saved to an MP4 file, which is the best format for online videos because it works best with mobile devices. The only problem with the MP4 format is that, for now, you can’t edit it using Windows Movie Player. (at least on the 2007 version that I have) Of course, you can definitely invest in other Video Editing Programs such as Camtasia, that will give you many more editing options, but to simply get started and put your videos online easily, Snagit is great.
When your video is completed on either Snagit or Windows Movie Player, you can immediately upload it to Youtube. All you need to do is login with your Google Account and create a channel for yourself.
I’m planning on getting a new computer in the next couple weeks that will be much faster and easier to work with, so I plan on doing many more Snagit and PowerPoint videos. Right now, my computer is a little slow and there is some lag time which is a little frustrating. (I work from a netbook with a large monitor – good for traveling but not as good for multi-tasking)
I highly suggest that if you have a website and want to build more traffic to start adding videos as soon as you can. If you don’t want to be on camera give Snagit a try or make a Power Point Video.
Let me know what’s working for you. Please leave a comment. (I am using the Comment Luv + plugin- if you have either the free or paid version of Comment Luv, you can leave a link from your latest blog post)