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I’m in the middle of promoting my very first product giveaway on my blog www.babyboomster.com and I’m having a blast! Baby Boomster is a site for Baby Boomers that has tips and recipes for longevity based on the places in the world where people live the longest.
I have been doing tweet chats on Twitter with various foodies and somehow, through that, I was approached to do a giveaway along with 50 other bloggers. You can read about the giveaway HERE. Feel free to join in too. My giveaway will be live through March 31st.
What’s super cool, is that everyone is part of a brand influence group and we are able to connect with each other, cross promote and share ideas. We even have a private group on Facebook to stay connected. I love the idea of cooperation between bloggers in similar niches, because we are all unique with different approaches and markets.
Several of the bloggers are using a widget that you can embed into your blog post called Rafflecopter. Using this widget, you can have people leave comments, tweet, like your Facebook page and more. They get entries each time they do it. It’s free to sign up for Rafflecopter and use the widget. There are additional benefits if you sign on to a monthly fee, but for what I needed, free was fine. I would suggest the paid version if you do multiple giveaways or want specific features not offered on the free version.
You can use the Rafflecopter widget on your blog post, on your Facebook page or both. Rafflecopter has an easy to implement Facebook app that will create a tab on your Facebook page. All I had to do is go into my Rafflecopter widget page (on Rafflecopter) and click “Install to a Facebook Page.”
It automatically installs the widget. You can add any text or images you want to feature in the box below and make any changes on the Rafflecopter site that will be automatically changed on your widget without having to reinstall it.
To format the text on the widget:
An easy way to format the text is to use your WordPress post editor and write what you need or upload images. Then grab the code by switching from the visual editor to the text portion of the editor. Just drop the code into the Rafflecopter Facebook page in the box indicated when you create the page.
I decided to embed the widget in Facebook and add an opt in box from aweber to my blog post with an incentive for more entry points if people subscribe to my mailing list. The widget on Facebook looks like this:
I debated on whether to put the Rafflecopter widget on both my blog and Facebook, but decided that my main focus on my site was to grow my subscriber list so went with the opt in form. It’s definitely netted me more Subscribers, so I’m ecstatic about that.
A couple weeks before the giveaway went live, I also purchased a Facebook ad for “likes” with a very small lifetime investment of $70. In a matter of days, my “likes” went from 46 (for a new page) to almost 600. It’s been well worth the money for me. Instead of bugging all my friends on Facebook to “like” my page, they have come from people who were genuinely interested in it.
Not all the stats are in yet but I can see a significant rise in my page views both on Google Analytics and Cloudflare (via Bluehost)
Many blogs in all sorts of niches are using giveaways to build traffic to their sites. You can either offer a product that you own yourself, or ask companies if they would be interested in giving you free product to promote. If you are able to combine the promotion with other bloggers, to cross promote each other, as I’m doing, that’s even more fun and effective.
So why not give it a try?
Have you ever done product giveaways? Tell us about how it went and whether or not you would do things differently. Leave a comment in the comment box below.
If you see this post before March 31st check out my product giveaway HERE.
Psssst! It’s food related.