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Landing pages, or squeeze pages, as they are often called, take away the general clutter of your blog home page and let’s your clients and prospects focus on a distinct call to action. Typically, a marketer would create a separate html page, use a WordPress sales letter theme, or send someone to a specific page that is limited by its theme options.
The problem with many WordPress landing page platforms is that you have to create a separate WordPress installation or directory to host your landing page template. If you create a folder on your main domain, the url address for your landing page ends up being ridiculously long. I have been working with several clients who have purchased a terrific product called Optimized Press. It has a clean and dynamic interface, but is a WordPress theme in itself. You cannot use it at the same time you are using your current theme. Its blog template is not particularly spectacular, but its landing pages are. You can also use it for a membership site, which is quite impressive.
An alternative to Optimized Press is a new product I’ve just purchased called Premise. It’s a WordPress plugin, as opposed to a WordPress theme. Check out a landing page I created on this blog HERE. I absolutely love it! It’s easy to use, and you can format it to match your branding. It comes with over 1,000 beautiful graphics such as buttons, headers and icons. One of the things I am particularly impressed with is that you can create landing pages that do not have that typical Internet Marketing hard sell look. It allows you to be quite creative. The best part is that you can use it on the same WordPress installation that your blog is on.
Optimize Press is $97 to purchase and will interface with aweber, icontact, getresponse, mailchimp, constant contact, 1shopping cart and infusion soft. It’s clean and dynamic. My only objection is that the graphics are rather salesy and may not be suited to all niches. It offers 10 squeeze page options.
Premise is a product of Copyblogger, which is the same company that produces Genesis Studio Press WordPress themes. Their main focus is copywriting. Copyblogger is one of my favorite Internet marketing blogs because it is devoid of hype and gives its readers practical and highly valuable information. You can purchase Premise for $85 which gives you 6 months of support. You can then upgrade if you feel it’s necessary. Premise offers sales pages, squeeze pages, a pricing table (awesome), video page, tab scroller and thank you page. Premise interfaces with aweber, constant contact and mailchimp.
Although both Optimize Press and Premise offer multiple features, my personal preference is Premise, mainly from an aesthetic point of view and especially because it integrates with your current WordPress theme. Purchase Premise HERE.
When do you need a landing page?
If you want a potential customer to join your mailing list, purchase a product or service, highlight your newest book, register for a workshop or event, or take action on just about anything else, it makes sense to have a landing page.
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