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So you spent money getting your site online and now you own real estate on the Internet.
The question is: How much online real estate do you own?
If you Google your site by typing in site:www.yourdomain.com into the address box, you will have an idea of how many pages Google has indexed for your site. Another way to tell is to make sure your site has been submitted to Google Webmaster Tools. This way you can go in and check your index status.
Below is a screen shot of Sharp Biz Image which has been in existence for a couple of years. It shows that 497 pages have been indexed. Not overly impressive yet, but growing because the site is on a WordPress platform with a blog, and I usually post an article once a week. If I were posting several times a week, you could imagine how the amount of pages I have indexed would grow. You may want to set a goal to have 2500 pages indexed.
Below is a brand new site. I haven’t had the time to add blog posts and pages yet. This site shows only 19 pages indexed by Google.
Many business owners have what is called a “static site.” That means they have a set amount of pages on their domain and the site never changes. This is true for many html sites and even WordPress sites in which the owner has chosen not to write blog posts. For example, they may have a home page, an about page, a contact page, and several information pages. All in all this only adds up to a handful of pages and overall has created a very small portion of real estate online.
Why have online real estate?
Every time you create a page, whether it’s a static page or blog post which creates a separate page per post on your site, you are adding to your online real estate. Each page gives Google or other search engines a chance to crawl and index the pages with corresponding keyword phrases that other people will be searching for. The fewer pages you have, the less chance you have of searchers finding you and your site online. That’s why it’s critical to have pages and posts written with your important keywords included. Usually this will mean you will have one keyword phrase in the title of the page, and also have this phrase repeat a couple of times within the page.
Not everyone writes or should write specifically for search engines. In fact, in many cases, it’s more effective to write for people instead. However, if the page isn’t getting many searches, it may be because your keyword phrases aren’t very searchable. In other words, people are not typing that phrase into the Google search box to seek out your information. You may want to experiment by using different keyword search phrases on pages in your site to see what pages gets better traffic and results.
The results are what is key. If you are using keywords that get you traffic but not the results you desire, it will waste your time.
The cool thing about having a blog on your site, and actually writing posts is that you are constantly adding pages and search opportunities to your online real estate.
Google yourself and see how many times you come up. If you are Sue Smith, of course you will have some stiff competition. Do you come up a couple of times on the first page of Google or do you come up on hundreds of pages? Are you coming up the way you want to come up or are the crazy toga parties you’ve posted on Facebook coming up instead?
So why not create more online real estate for yourself to control and have more power over how you come up in searches?
Writing blog posts on your site is free. What better way to market yourself online?
Do you need help setting up or operating your blog to create more online real estate? Find out how we can help by clicking HERE.
Voila! By writing this post and posting it online, I’ve created another piece of online real estate for myself and it only took me about 1/2 hour. How cool is that?