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It seems like every day we’re asked to join a new social network. Or perhaps we’ve read a blog post on the 20 different tools you can use for Twitter? After you sign up for all of them and get your profile set up, you barely have time for anything else. Plus, your bank account is just as empty as it was 6 months ago.
Every entrepreneur needs a HOME on the Internet that their prospects and customers will enjoy without getting distracted by every shiny object that comes along. This home is your blogsite. It’s your personal real estate online. (You are only renting a social media site)
Below are 5 important reasons why it’s important to have an online HOME base:
Your home is where your heart is.
On social media, like Facebook for example, we are constantly responding to whatever updates we happen to see come across your screen. This could be a joke, a quote, an observation, or a rant. Your response may or not get noticed, but after about 24 to 48 hours, are lost to the world.
On your blogsite, you are able to say exactly what it is you want, in a clear and concise manner, without a restriction on how long your post is or what type of content you write. Try doing that in 140 characters like on Twitter. Your blogsite is the vehicle that will infuse the heart and soul of what you are about to the world without distraction.
You stand out from all the other kittens in the cage
Your branding, personality and conscience makes you unique from anyone else that is in a similar niche. Depending on your business or your persona, you have the option to develop your site to be relaxing, interactive, confrontational, entertaining or whatever you choose. Your voice and actions will separate and distinguish you.
You will attract your true honest to goodness peeps
How many times have you been asked to LIKE a Facebook page? You may be supporting a friend or colleague, but if left to yourself, would that page be something you would come back to over and over? Chances are, probably not. You like the page and never come back. If an update strikes you as interesting you may or may not chance to visit. Often times what really happens is that you see the update on your email and delete, delete, delete.
It is easy to drive traffic to your blog from other social sites, but people will often stop by because you are writing about a subject they are truly interested in. If your content is compelling enough, they may decide to opt in to your email list. Once they do, you have a warm connection that LIKES you because they want to like you and not because they feel they have to. They become true fans rather than fake ones.
Your email list is your personal pot of gold
No one wants to be “sold to.” Most people will come to your blogsite because they are seeking valuable information that will solve a problem they are experiencing. Once they become a part of your community via your email list or membership site, they will begin to know, like and trust you. If a blog post does not arrive in their inbox on its regularly scheduled day, they may even miss you. Once the relationship has been established, chances are much more probable that they will be interested in purchasing a product or service from you than they would via a social media site.
Your blogsite gives you control over your online business
Your blog is the center of your sales system. It’s where all your traffic gets directed to. You have the choice to set it up for success or failure. This gives you the opportunity to expand your income capability beyond what you would do on a local level. If you like, you can choose to create multiple passive income streams without being dependent on whether or not your primary business falls on its face. If it does, simply re-invent yourself a bit. Test out strategies to see what works and don’t put all your eggs in one basket. This is easily done without any excess overhead on your part.
Running a blog will cost you approximately $100 per year if it is hosted. (a self hosted blog such as WordPress.org is the preferable choice for a serious business owner) Any additional costs are up to you. This may include delegating work to others to allow yourself more time to be creative and productive. However, if you are on a shoestring budget, as many new entrepreneurs are, it is not hard to do the work yourself. What other business could you run with such a next to nothing overhead? As your business grows and begins to make money, you may choose to add a few bells and whistles, but many a blog has gone viral using free tools and techniques.
Need help getting your blog up and running? Find out how to create your online home on the Internet by clicking HERE.