With so many opportunities in cyberspace, it is easy to become confused on how create income on the Internet. We are deluged with offers everyday and it can be confusing and hugely expensive. Online marketing is definitely not a one size fits all type of business. It is important to determine what sort of marketing personality you have and how you can best monetize it online.
The wonderful thing about online marketing is that it allows you the opportunity to cut your overhead significantly and improve your lifestyle. No longer is it necessary to work in a traditional brick and mortar business or a JOB, working 40-90 hours per week, taking vacations at a client or employers beck and whim, and paying through the nose for expenses such as office space. The problem is; what type of online business model should you choose? Everyone has a solution, but it may not be the right fit for you.
Consider 4 basic business personality types to see which one best suits you.
Teacher: A teacher enjoys instructing others on how to learn a skill or process. This can be accomplished via how to videos, webinars, Ecourses, and blog posts. If you are an expert in a niche and are able to communicate step by step, in a way that is easy to understand, you can create a lucrative online business. How to marketing may require some technical expertise such as making and editing videos and creating screencasts.
Reporter: This type of personality is an information gatherer that loves to share with others. Methods to do this may include reporting events via blog posts, product reviews, PR, social networking and online interviews. Affiliate marketing via joint ventures is perfect for this type.
Coach: A coach, as opposed to a teacher, works psychologically to transform another individually. It is important for a coach to be a highly effective communicator, who understands emotion, is intuitive, and has the ability to persuade and influence others. A coach can create online success via tele-seminars, interactive radio shows, and membership sites. Coaches are limited to who they can help offline. Adding an online component, extends their outreach and cuts back on physical hours spent working with clients.
Hermit: A hermit is a person who is happiest when he or she does not have direct contact with people. A hermit prefers to communicate strictly online in an indirect way. A hermit can be very successful at affiliate or product marketing using forums, email campaigns, Ebooks, etc., that do not require speaking or performing skills.
Ask yourself what exactly you want to get out of your online business? Who do you want to connect with to serve, and what would be the most enjoyable means to deliver your message? Once you determine your marketing personality, you connect those with proven success in that particular model to mentor you on creating your online strategy.
What sorts of obstacles are keeping you from online success? Please leave a comment and tweet and share this post.