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Personally, it’s hard to feel sorry for people who feel they can’t find a job, and instead want to bleed their unemployment dry, when there are a multitude of opportunities out there. The problem is, the majority of those people have an employee mentality. It’s hard to explain to them, that they do not have to rely on others to make an income, and can instead create their own business doing whatever it is they want to do. One such alternative is niche marketing.
Niche marketing is choosing a subject that gets you turned on and finding ways to create income streams from it. Do you love traveling? Why not share experiences you have had with others and make some money as a result of it? Do dogs make you happy? Write about a certain type of dog.
It would be idiotic to say you can choose anything out of the air and expect to become a millionaire. There are some guidelines to making it work for you. Here are just a few:
Make a list of things that you would be interested in writing about on a website or blog.
Remember that you will be spending quite a bit of time focusing on it. If you decide to write about a topic that is potentially boring, you will probably go crazy after a while.
Research your market.
You may love Purple Cows, but how many people put Purple Cow into the Google search engine? Surprisingly about 33,100. Who knew? Of that 33,100, how many people are buying Purple Cow products? Internet marketing guru, Seth Godin has a Purple Cow book called Purple Cow : Transform Your Business by Being Remarkable. There is a Purple Cow Laminator, but, unless you have a company that produces Purple Cow products, not too much else. It may not be a great market. After all , how much can you actually write about Purple Cows anyway?
You need a place where people can find you and what you have to offer.
Some choices include a squeeze page, a static website or a WordPress blog. Personally, I am more prone to suggest a blog. The reason is; posting in a blog allows customers to get to know, like and trust you, before you start flinging products in their face. Squeeze pages scream Buy Me. Static websites just sit there.
Make sure to have an email auto-responder in place.
I suggest aweber. It allows you to have multiple lists, has attractive and easy to install opt in forms, and is very efficient for creating automated campaigns. When a potential customer opts into your list, they will be sent a series of email messages every day. (or every couple days) Create about a dozen such messages. Make sure that what you send your readers is extremely valuable information or they will unsubscribe. To get them to opt in to your newsletter, offer a report, audio, video, or other presentation that will keep them coming back for more. The point is: you want them to think of you as their friend and not someone who is beating them over the head to buy. Even though it sounds counter-productive, it pays off in the long run.
Let your readers know about you by writing in a conversational way and by using stories about your experiences.
Don’t copy and paste informational text or write like a professor, unless your market is PhD’s.
Determine what your potential customers want, rather than what they need.
Not everyone eats broccoli even though they should. They tend to go for the ice cream or chocolate.
Once they initially purchase from you, and the experience is pleasant and inviting, you can get them to purchase over and over again. Start with small inexpensive items and gradually work toward introducing higher priced products or services. If you come at someone right away and expect them to spend several hundred, or in some cases a couple grand, it won’t happen unless you are lucky.
Track your numbers.
How much are you spending as opposed to how much you are profiting? This is important in any sort of business opportunity. You may think you are successful because you’ve made some big sales or moved up in your company, but if you are consistently in the red, re-assess what you are doing and make adjustments. The point of being in business is to make a profit. In general, niche marketing comes with low overhead, if any at all. A WordPress blog is cheap to set up. There are many ways to generate free traffic to your site. Selling affiliate products (products produced by others but marketed by you) costs you nothing. No buy in or monthly fees.
Now, you may not want to quit your day job, or stop sending in your unemployment reports until your online business kicks in, but it sure beats complaining about what you are doing now. Instead, empower yourself by realizing you have control over your situation, no matter how dire it may be.
Need help getting the technical part of your marketing plan in place? We can get your WordPress blog set up and your business running in as little as a couple of days and it won’t cost you an arm and a leg. Call us at 818-515-7880 for more info.