Google – Ya gotta love 'em! They practically own the Internet. If you want to be seen in searches, then you need to be connected on Google+. Of course, they don’t make it especially easy for the average Joe or Jody. Sure, it’s easy to open a gmail account but that’s just a start. If you have a blog, or other website, you need to establish authorship and link it to your Google Profile. If you search on how to do this, you may start to panic and your eyes might pop out. They … [Read more...]
The other day a client of mine called because she wanted to unload a WordPress site that she had purchased from some Internet Marketing gurus and transfer her posts to another site that I set up for her. I told her, no problem. All we had to do is go into Tools on the dashboard and export the posts from the old site and import them onto the new site. Unfortunately, when I logged into her old site, I found that there was no way to export her posts. The Tools function was missing. Instead there … [Read more...]
I am the type of person who is attracted to video marketing. I hope to start using it myself soon once I lose a little weight. Excuse #1. However, it’s a great way to market, in my opinion, especially for how to videos. The problem is…many people do it badly. I was recently searching out video tutorials for a project I was working on. The first video had music in the background and the guy doing it was moving his pointer around the screen . We were supposed to actually see … [Read more...]
As someone who writes about blogging, I am going to relate this to starting a business you love online. The word “authenticity” has been bandied about in the last few years, and to tell the truth, sometimes has an airy fairy connotation to it. It’s one of those new age, self development type words. However, if you want to be truly happy, it’s important to define what being authentic means to you. What is this word authentic and why should you care? Authenticity is discovering … [Read more...]
I decided to take the plunge the other day and switch my WordPress theme for Sharp Biz Image to one that is designed to be mobile responsive. Before that, I was using a plugin called WP Touch. The plugin creates a generic theme for cell phone viewers. It worked great but you didn't see any of my branding. It's always frustrating for me when I want to view a website that has not been made mobile responsive on my cell phone. The entire site shows up, but I have to tap the screen of … [Read more...]
Rebecca Olkowski
Chief Blogging Officer
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