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As a right brained creative type, running a business was not something I was particularly schooled for. I was a theatre major and have worked as a professional union actor for many years. I realized that I couldn’t depend on acting alone, or waiting for others to hire me, in order to sustain the lifestyle I wanted. Not only was I over 25 and not as cute as I used to be, but I also became a widow with 2 kids to support. I was forced kicking and screaming to learn business. Eventually, I was able to use my talents and translate it into a fairly successful sales and marketing career.
NOTE: When blogging was first introduced, it was mainly for the purpose of journaling. This was fine for hobbyists or people who wanted to voice their thoughts and opinions. In the last decade, it was discovered that people could make a substantial income using a blog as a platform for their passion projects. Whenever you Google something to get information, whether it is about how to make money, feed your 6 month old puppy, or what wine to drink with fish, the chances are certain you will land on a blog. That’s because they get natural organic traffic from keyword searches.
Creative types who are talented, but who are not business majors, can use a blog to create visibility, celebrity status, and add avenues of income. This goes way beyond working a day or two on a commercial shoot or selling a pair of handmade earrings. Having an online presence in the form of a blog, will help any artiste sustain their earning power well beyond their supposed expiration date. For example: If you are not Meryl Streep, what happens when you start developing a spare tire around your belly? How many earrings will you be able to hand craft when carpal tunnel sets in?
Why wait for others to validate you? Find your own fan base by spreading your vision globally.
Below is a list of creative types who would benefit from having a blog.
Actors, musicians, and other entertainment professionals – Do you want instant celebrity? Instead of waiting for your big break, in a world full of people in competition with you, create your own video, podcast or performance and get it on YouTube. Embed your video or audio into your blog and make it easy for people to find it. Once they do, you can find ways to get them to pay for your talents. You don’t even have to spend big bucks making a fancy sizzle reel. Get your flip cam out (while they are still available) and create something memorable.
- Artists, Photographers, Designers, and Crafts People – Blogs, especially WordPress, have fabulous plugins for photo galleries. Upload your photos or other products. Include some background information, and sell them using a shopping cart or simple Paypal button.
- Special Events – Have you produced a play, are having a gallery show, a film festival, or any other event? Publicize it on your blog. Take ticket orders. Write reviews.
- Writers –Don’t wait to be rejected by a publisher, produce an Ebook. Do you help others write copy for their business? Display your expertise. A writer without words on display is speechless.
- Chefs – When you are looking for a recipe, do you necessarily spend hours going through all your old recipe books? NO. You look up the recipe online. Food is and always will be a big market.
- Travelers – Write reviews for all the wonderful places you have been or are going to. You might write about how to travel the world with only $10 in your pocket. Become an affiliate for travel gadgets.
- Teachers – If you are knowledgeable about anything and have the ability to teach, you can use a blog to create expert status. Teach via text, video, audio, or webinars. How to searches get some of the highest Google rankings. If your niche has a market, teach it.
- A Hair Dresser – I was having an argument about why it is a good idea to create additional avenues of income besides what you do in your local community. What would happen if there was an earthquake or a tornado? My friend said: “ what about a hairdresser. She has to be physically there to cut hair. I responded with: Are you kidding? Promote hair products. Give people tips on how to wear their hair. There is always a creative way to expand your income potential, no matter what you do.
Many creative types have a passion they could successfully promote on a blog, but do not have the technical expertise to effectively get it setup online. If you need help in that area, even if you are a starving artist, give Sharp Biz Image a call at 818-515-7880. We work with all budgets.