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I am writing this knowing that I haven’t written a post in a couple weeks. I’ve been busy working on my client’s websites, which has been wonderful. However, that is not an excuse to neglect the fact that blogging, on a regular basis, is a critical part of my marketing plan. A website soon will become a ghost town if it is left to sit unattended.
The fact is: The more you blog or add other valuable content, the more traffic is attracted to your site. Once visitors find you, via search engines, or links generated through social networking, you can then lead them through your sales funnel. Unfortunately, not everyone with a website takes advantage of this strategy, which is a shame, since it is an affordable and effective way to market your business.
Entrepreneurs, are notorious for not taking the action they need to succeed. Only about 2 percent of those who want to build a business, end up creating one that is profitable. It’s human nature. Those who do not succeed are usually filled with excuses.
I personally experienced this in a direct sales business I was part of for 10 years. Direct sales is a viable way for someone, who is considering having their own business, to take baby steps into entrepreneurship by following a proven model. I happened to do very well in my business and learned some fabulous marketing techniques. By taking action, I was able to reach the top 2% of my company. I was lucky to be associated with a company of high integrity that offered outstanding training in marketing and business. It turned out that business was not my ultimate destiny. I chose to expand my horizons. My experience, however, gave me the framework and discipline to know what it takes to go above and beyond the status quo.
Many will gather information on how to become successful, but only a small percentage will follow through.
This is true when it comes to blogging as well. A blog gives you a platform to market your business online in a way that is affordable and effective. It is certainly not the end all and be all to making your business successful, but is a dynamic tool that will give you more leverage and opportunity to make it work. You will still want to continue to participate in offline networking events, workshops or other strategies that work for your niche. Your blog is a destination to send people to once you have connected with them, or a way to find people you would otherwise never meet in other venues who are interested in your content.
A successful blog requires a marketing strategy.
It does not mean you simply start blogging, for the sake of blogging and hope that something happens. If you want rapid success, you must map out your sales funnel. I, personally, have been known to start a blog with no real plan in place. I have one of those “spontaneous” personalities. But, I have found that it takes much longer to get results. There is nothing like spinning your wheels trying to decide what you want to be when you grow up.
If you have an existing business, a blog is a useful extension of your marketing strategy. Almost every business needs a website. A blog platform, such as WordPress, makes your website more interactive. In the last couple weeks, while I have been busy with clients, I have been mapping out shopping carts, secure e-books and even how to categorize recipes. Setting your blog up correctly can be complicated, but once your plan is in place, you will begin to see extra income streaming into your bank account.
Another problem I have seen, and have experienced myself, is attempting to focus in too many areas.
The more you spread yourself around, the less you tend to focus on the tasks that make you money. It’s important to be sure your message is clear. If you give too many directions to your visitors, they WILL get confused and leave.
For a while I was attempting to do about 6 different types of businesses. I finally realized that in order for me to focus, I had to cut most of it back. For now, I help people with WordPress blogs and I’m a voice over actor. I wasn’t going to give up something I have been doing for over 30 years, but at the same time, I didn’t want to merely survive from gig to gig. That’s not my idea of a lifestyle.
For someone who wants to start a business from scratch, a blog offers an affordable way to get started with low overhead.
Start simply at first with maybe a product or two, and then expand as your business grows.
Another obstacle I’ve had personally, is getting caught up in social, but not productive networking.
I used to spend hours on Facebook. I still admit I’m totally addicted to it. It’s where I go to see all my friends, especially if I’m spending hours working on client projects in front of my computer. I’m a social person. However, that does not always mean those hours have been spent wisely building my business. Don’t get me wrong, I have acquired amazing new clients from Facebook. However, I will not say it was my most effective marketing strategy. Facebook is noisy. Twitter is turning into a playground for spammers and celebrities. Google Plus: The jury isn’t out yet. Linked in is effective if used wisely, but to me, it’s not as fun as Facebook. Social networking is definitely personality driven. What works for me, will not necessarily be your cup of tea.
A blog is where you and your business live.
It’s where you are free to promote yourself and a destination that you are able to solve the problems of others. The more valuable the content you produce, the more traffic you get.
So how do you make your blog work?
- Create a well planned marketing strategy first and foremost. You may have to consult with a business expert for your particular niche. What are people going to see when they first land on your blog? Is it clean or confusing? How will you take them to the next step? How will you build your list? How will you make the sale?
- Write valuable content on a regular basis. At the very least, add a new post every week using a primary keyword. Make your post a minimum of 300 words. Have that post broadcast to your mailing list on a scheduled day. Pick a day your audience will be most likely to read it. Not all audiences are alike.
- Build your list. Do you have a visible opt in form? Why would someone want to get your post updates? Once a person opts in, drip feed them more calls to action using your email /auto responder service.
- Don’t clutter up your environment. Get rid of unnecessary ads on your home page, unless they lead to your primary call to action or main source of income. Make your blog easy to navigate and call to action clear. If you give visitors a menu of all your services, they will become confused and will not know where to go first. Instead, they will leave to find a more clear solution to their problem.
- Stand out and be different from others in your niche. You blog must be attractive and compelling. It should be a comfortable place for people to hang out in. Avoid pop ups, auto play videos/music or other tactics that will turn people off fast. You blog setup can be done simply and affordably, without breaking your bank account. It’s how it’s set up that counts.
Now, go back to your empty and lonely blog and commit to making it work or let us help you set one up correctly by clicking HERE.