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I think one of the things entrepreneurs and business owners don’t take time to do is organize their blogs to make it easier for readers to access their content. They just sort of wing it. I’ve been guilty of that too, so I know. However, you can make your blog much more dynamic if you strategize how you want your content delivered. Here are some tips:
1. Pick Categories for Your Posts
Divide posts into specific categories and subcategories. Each time you post on a topic, make sure to enter what category it will appear in. On this blog, for example, there is a 2nd navigation bar dedicated to blog categories. In addition, a person viewing this blog can also click on the category cloud widget that is near the bottom of the homepage and on the sidebar inside the blog. When a person clicks on a category, they are taken to all the posts written about that particular topic.
Subcategories typically appear as a drop down menu under the parent category. Categories will not appear on a blog until a post is linked to it.
It’s a good idea to map out categories before you start writing in your blog for the first time. That way you will be thinking of ideas for specific posts. If you feel a category is redundant or unnecessary, it can be deleted or edited.
2. Decide what Pages are Most Important
Pages are static. They remain the same until they are deleted. Most blogs have an About page. This tells readers who is writing the blog and why. It is important to have an about page to establish credibility. Other pages may include Contact, Services, Testimonials, Work with Me, etc. Pick the most important pages to appear on the navigation bar so it will not get cluttered. Sub pages may be inserted underneath the main pages. When you create the page, simply choose if the page is to be a parent or a child in the editing section.
You may also want to have hidden pages that people click on to access privileged information such as a pdf download or video if they opt in to your list. There is a WordPress plug-in called exclude pages that makes it easy to hide pages from view.
3. Use Widgets to Connect Others to You
WordPress blogs have a wide variety of sidebar widgets to choose from. It is recommended that an opt in box appear at the top of the right sidebar. The top right is usually the first place a person will look. Include a compelling offer if you want a large mailing list. Other widgets include social media icons, videos, links, comments, recent or popular posts, categories, ads, and images. Some blog themes are designed so they can have customized sidebars that are relevant for a particular page, category or tag. Studio Press offers a Simple Sidebars widget to do just that. Don’t clutter your sidebar or homepage with ads. It is better to entice others to read and go deeper into your blog first.
4. Create a Posting Strategy
Ask yourself why you are posting in the first place? To simply post without a plan gets you nowhere. Do you want others to register for your mailing list, download a free EBook, take a course, hire you, see you as a celebrity, etc?
Avoid selling on posts or you will turn people off fast. If you deliver valuable content, potential prospects will naturally want more. Take them to the next step subtly or they will never come back. Many people include a small opt in box at the end of their posts for interested readers to receive post updates.
Keep people clicking on other articles in your blog by using a related posts plug-in. This type of plug-in will find posts that are similar in nature and allow readers to click on them if they want to explore the subject further. Some plug-ins will also take viewers to other blogs for related posts. Again, do not send people to other websites unless you are sure they are authority sites and not in direct competition with your business.
Blogging is very profitable but is also fun too, and a great way to get your word out. For more help on how to organize your blog for your particular business, make sure to contact us. We would be happy to give you individual tips.