10 Hard Facts for Those Considering a Blog for Business

I install and configure WordPress blogs for small businesses and individuals.

“What the heck is a WordPress blog?”

To the average small business owner, who is not particularly web savvy, telling someone I install WordPress blogs is fairly meaningless.  A lot of  people do not know the difference between a typical static website and a WordPress blog platform.  That’s OK.  We mainly focus on those who have a local or small business, and would like a web presence, but who are not particularly interested in knowing about the technical details of how to get it setup online.

They just want a site that is effective, economical and easy to use.

That’s what is so cool about WordPress.  Once the site is up and looking good, it’s not difficult to go in, create content and make changes.  The other cool thing is:  When you do a Google search for information, chances are very likely that you will land on someone’s blog.  It may not necessarily look like a blog (as in a web journal), but it’s built on a WordPress blog platform.  Do you ever check out CNN? That’s a blog.

So, if people are doing searches and landing on a blog, why not make it yours?

Below are 10 hard facts you should know about using WordPress as a web platform

  1. WordPress is a CMS.  Content Management System. You can store important articles, posts, images, videos, audios, pdf’s, powerpoints, and their web addresses, (URL’s) in a way that is organized and EASY to access from the back office of your blog.  This comes in handy when you want to share or add to profiles on other sites.
  2. If you get bored with the look of your site, all you have to do is click and voila, your site has a whole new look. WordPress themes can be uploaded and changed in seconds.  Try asking your webmaster to change the look of your static site in less than 5 minutes.  It will never happen.
  3. WordPress has a plugin repository that lets your site practically stand on its head playing Jingle Bells while your content gets syndicated to the entire world in one click. Other platforms have some bells and whistles, but are not as extensive as WordPress.  Of course, you don’t want to go wild and have pop ups and flashy objects flying into people’s eyes every time they land on your page, but just about any function is possible.
  4. You get connected to potential clients, existing customers, other bloggers, JV partners, affiliates, and social networks by linking them to your blog and allowing them to interact. In the “old days” you would go to a business meeting, hand out cards, and send people to your website.  When they arrived at the site, they would see some verbiage about you and what you do, as well as your phone number.  If you were lucky, they might pick up the phone and give you a call or email you.  Comments on blog sites, allow people to respond, share, link to, and spread the love.
  5. Really hot looking WordPress blogs are inexpensive and do not require knowledge of coding. This reduces your cost for web services, (if you choose to outsource) and gives you a free means to advertise.
  6. An Elevator Speech at a networking event allows you between 30 seconds – 2 minutes to tell people what you do, and why your product and service will benefit them.  You usually spend at least 10 seconds just getting your name out.  “Hi, I’m Rebecca Olkowski from Sharp Biz Image” (10 seconds lost)  A blog lets you write a novel.  People can click or search for every topic and category that is relevant to what you do.  By the time they’re done, they can decide if you are a good fit for their needs.
  7. If you think you have no time to write content for your blog, you may not be spending time wisely on your marketing efforts. For one thing, it costs you nothing to put your valuable content on the Internet.  You can spend $20 or even thousands of dollars going to networking events without receiving a single qualified lead or doing any business.  Not to say live events are not important. They are extremely important. However, if you send those great contacts to learn more about you, and they come to a website or blog with not much on it, they may not have a good reason to connect with you again.
  8. Self hosted WordPress blogs look professional and are branded by you. Free blog platforms are branded by the company that is hosting it.  They send your prospects and clients to other blogs that are not in your control.  For instance, Blogger is an extremely easy platform to use that is hosted by Google.  At the top of the screen you see NEXT BLOG. You click and it goes to a site that is not in any way relevant to your blog.  Did you know you can migrate your blogger site to WordPress?  I would suggest a Blogger Blog to anyone who wants to get their feet wet with blogging but is not too serious about business.  If you hate your blog you can delete it.
  9. You don’t have to do all the dirty work to get your blog to look hot, and it will not cost a bunch of money. If you are not into spending hours on all the details of configuring your blog,  all you need is an outsourcer or a hand holder. It will pay off in the end.  Sometimes people do not add content to their blog because they do not know how. Some blogs are not kept up to date and risk security problems because the blogger is terrified to do a theme, plugin or WordPress upgrade.  Pay a monthly fee for simple maintenance.
  10. Consider your blog to be a powerful and inexpensive marketing tool. You do not have to purchase and create additional fancy squeeze pages to sell your physical product or electronic downloads. Instead,  insert hidden pages on your existing blog. If you do a joint venture with someone else and are offering free gifts in exchange for names, send people to YOUR blog via a hidden page, so that they can play in your backyard and learn more about you.

Would you like a powerful website (WordPress blog) without the headache of figuring out how to get it up and running, and without the big expense of hiring a web designer to make it look good?  We provide services for busy people and techno-phobics including new installs as well as help with existing WordPress blogs. We take the time to customize your blog specifically for you and your business and give you one on one tutoring. Call Rebecca at Sharp Biz Image 818-515-7880 or let us know how we can help by clicking HERE.

Just for fun, check out the TOP 15 Most Popular Blogs of 2011 HERE

Rebecca Forstadt-Olkowski
I'm Rebecca Olkowski and I'm a fun loving entrepreneur, voice over actor and Baby Boomer (but I'm very young at heart and have the voice of an 8 year old) .  I love great food, travel, wine tasting and playing with my two puppy dogs.  A few years ago I discovered I enjoyed blogging and found my inner geek.  I turned it into a business.  I love to help other Baby Boomers and entrepreneurs build businesses and make money online. Please feel free to tweet and share!
Rebecca Forstadt-Olkowski